The Objective?
The “Fresh Connection” company is an underperforming producer and supplier of fruit juice products to retailers.
The value chain is responsible for the procurement of raw materials, manufacturingof products, distribution of finished goods and the operational and supply chain process which bind the business together.
Your team takes direct control of the primary roles in the value chain and makes the decisions which will drive the financial performance of the company and improve The Fresh Connection’s return on investment.
► There is no single winning formula. Success in the value chain lies in aligning tactical decisions with the wider strategy of the business.
► The Value Chain is only as strong as its weakest link. The Fresh Connection powerfully communicates this message with successful collaboration resulting in a superior ROI and performance.
► As rounds progress success is dependent on striking the perfect balance between tactical fire fighting and strategic alignment.
Successful Fresh Connection value chains will:
► Work strongly as a team - not being tempted by independent sub-optimal choices
► Manage risk across the supply chain
► Identify the relationship between total Value Chain management and financial results
► Focus on strategy and tactics - not on operational matters
► React to the dynamically changing environment of The Fresh Connection
► Exploit KPI's and analysis as management tools
► Focus not just on competition, but on co-operation